Furthermore, Ogilvy India has the distinction of contributing the only coveted Glass Lion to the WPP global tally, for 'Beauty Tips by Reshma'.
- Lions Creativity Report Of The Decade
"Geetanjali was hired over a conversation on the phone. But working with her over the last two years has been a real pleasure. She is a rare combination of talent and integrity. She genuinely feels for a cause when she creates communication for it and her aspiration to change the world in her own small way. I love that about her. #EndAcidSale is just the beginning of that journey."
- Kainaz Karmakar
Chief Creative Officer
Ogilvy & Mather, India
Chief Creative Officer
Ogilvy & Mather, India
"I just wanted to update you on where we are up to with P&G following our creative presentation of your fabulous work.
The overall presentation went really well, and they were so interested in your work and we had long discussions on all the ideas. Unfortunately, your work was not chosen to go through to the next round.
They especially liked the concept of (confidential) and the ‘cause’ behind it, but ultimately felt that this was not a big enough issue in the US.
We loved working with you on this project, both the quality of your ideas and your enthusiasm, and do hope that we can work together again soon."
The overall presentation went really well, and they were so interested in your work and we had long discussions on all the ideas. Unfortunately, your work was not chosen to go through to the next round.
They especially liked the concept of (confidential) and the ‘cause’ behind it, but ultimately felt that this was not a big enough issue in the US.
We loved working with you on this project, both the quality of your ideas and your enthusiasm, and do hope that we can work together again soon."
- Jeremy
Client Lead
Procter & Gamble
"Hello world,
This is the next-to-last update that you will receive on the global IKEA pitch. Last Friday, we submitted the final animatics for the two films that will be tested over the month of August in 11 markets — Germany, US, Canada, UK, India, China, Spain, Sweden, Czech Republic, Japan, and Poland. This officially marks the end of a strategic and creative effort that began six months ago.
During this time, we’ve deployed resources from our Lima, Sao Paulo, New York, London, Manchester, Birmingham, Prague, Madrid, Bucharest, Bombay, and Shanghai offices. A colossal global push orchestrated by the IKEA account team at McCann Madrid that also received key support from Craft Worldwide, Weber Shandwick, and McCann’s Global Planning team.
It was a long, grueling process that saw Sweden’s almighty Akestan Holst and IKEA’s in-house agency fall along the way. The race is now between McCann and…… On September 4th, IKEA will notify us on their final decision.
Your contributions during each step of the process made possible a show of force that cannot be described with words. If the goal was to show IKEA what it’s like to work with a three-Grand Prix and Titanium Lion-winning global agency — well, mission accomplished. Our work was consistently and openly celebrated by the client after each of the many tissue sessions and presentations. We arrive at the final stage of this pitch in the strongest possible position.
Personally, I was humbled by your display of generosity, relentlessness, and sheer talent. Many of the ideas and design explorations you contributed during the various stages of the process — some of which didn’t make it into the final pitch deck for myriad reasons but influenced and informed the work that did make it — were potential Gold Lion-winners. The abundance, diversity, and depth of our strategic and creative thinking were simply prodigious.
Regardless of what happens on September 4th, you made us all feel proud of being part of McCann Worldgroup, essentially a group of people spread around the globe who love (and are among the best at) what they do. And for that, I can only say thank you.
Abrazos,"
- Emiliano De Pietri
Chief Creative Officer
McCann London
"I am excited to announce that McCann has won a highly competitive global pitch and has just been appointed as IKEA’s first global brand marketing partner. We are sharing this news with you now as the story will break in the press shortly and we wanted you to hear it from us first.
This is a tremendous win for several reasons.
It is the result of truly global creative collaboration. Brilliantly led by McCann Spain in Madrid, we worked as one team across markets including London, Manchester, Bucharest, Prague, New York, Sao Paulo, Lima, Shanghai and Mumbai, spanning disciplines and capabilities including creative, strategy, Truth Central, business leadership and more across McCann Worldgroup."
This is a tremendous win for several reasons.
It is the result of truly global creative collaboration. Brilliantly led by McCann Spain in Madrid, we worked as one team across markets including London, Manchester, Bucharest, Prague, New York, Sao Paulo, Lima, Shanghai and Mumbai, spanning disciplines and capabilities including creative, strategy, Truth Central, business leadership and more across McCann Worldgroup."
- Daryl Lee
Global Chief Executive Officer
McCann Worldgroup
"Prasoon and full McCann Team
Hope all of you are keeping safe , healthy and so are your loved ones.
Wanted to drop a note to say THANK YOU for the unbelievable partnership and effort that your entire team have put in for us to be ready for 2022 . Today was an important day to bring confidence to our bottlers that we have all the tools to win in market in 2022 . We achieved that today thanks to your hard work, creativity and passion for the brands. The response on the work on Coke and Maaza was outstanding and we had all our bottlers and the sales teams energized and motivated . The work on both the brands are of high quality and impact .
Crazy is an understatement to describe what you have all gone through this past couple of months --- late night, no weekends, barely a holiday. I cannot thank each one of you enough for this sacrifice . Thank you for being our partner throughout this journey. I full believe that 2022 is going to be the best year for both Maaza and Coca-Cola and you have played such a critical role for this
Please share our gratitude to the full team as I don’t have everyone’s email ID.
Salute and thank you again."
- Arnab Roy
President, Global Category
The Coca-Cola Company
- Cannes Lions See It Be It applicant, Romania
- Students pursuing MBA, Flame University