Born in Kanpur (a city in northern part of India). Brought up in eight cities (Pithoragarh, Allahabad, Lucknow, Gurugram, Ahmedabad, Delhi, Mumbai, Kolkata). A failed attempt to become a doctor, a Bachelor in Science with absolutely no clue what to do with it, a Master in Mass Communication and a handful of features in English dailies, a timely escape from a mother who wanted me to become a librarian just because I spent more time with books than with people, nine months of Crafting Creative Communication at Mudra Institute of Communications Ahmedabad (MICA) and advertising (in India & in Singapore) turned me into what I am today – an ideator, a copywriter, a strategist, a Creative Director, Campaign Brief Asia's 'Most Awarded Creative in Asia', Mentor at The One Club's Creative Boot Camp Mumbai, Jury at The One Club For Creativity, The Creativity International Awards, Ad Stars, The One Show Young Ones Portfolio Review, Cannes Lions See It Be It 2020-21 delegate and a yoga enthusiast.

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