Born in Kanpur (a city in northern part of India). Brought up in eight cities (Pithoragarh, Allahabad, Lucknow, Gurugram, Ahmedabad, Delhi, Mumbai, Kolkata). A failed attempt to become a doctor, a Bachelor in Science with absolutely no clue what to do with it, a Master in Mass Communication and a handful of features in English dailies, a timely escape from a mother who wanted me to become a librarian just because I spent more time with books than with people, nine months of Crafting Creative Communication at Mudra Institute of Communications Ahmedabad (MICA) and advertising (BLKJ, Singapore; Ogilvy & Mather, Mumbai & Leo Burnett, Bates, Grey, Delhi) turned me into what I am today – an ideator, a writer, a strategist, a Creative Director, named 'the Most Awarded Creative in Asia' by Campaign Brief Asia, Mentor at The One Club's Creative Boot Camp Mumbai, Jury at The One Club For Creativity (Twice!), The Creativity International Awards, Ad Stars, The One Show Young Ones Portfolio Review, The Side Show (Twice!), Cannes Lions See It Be It 20-22 delegate and a yoga enthusiast.