67K shares, including one by the Prime Minister of Singapore, Lee Hsien Loong
Launched on May 5, 2019. Received over half a million views.
May 11, 2019: Prime Minister Lee Hsien Loong lent his Instagram
Stories of the elderly were broadcast on radio
Credits
Agency: BLKJ, Singapore
Agency: BLKJ, Singapore
Co-Founder & Creative Partner: Joji Jacob
Art: Dalton Choo, Sonali Ranjit
Writer: Geetanjali Jaiswal
Account Management: Yan Ting
Photographer: Larry Toh