How does Max Bupa, a health insurance company in India, encourage people to start actively thinking about health? It asks people to put their health first and make a health promise for themselves or their loved ones - a unique way of showing how much they care about them.
Website: People visited the website, made a health promise, received tips and shared their promise on social media.

Film: Lift
Radio: Boss
Credits                                                                                                                                              Advertising Agency: Bates 141, Delhi
Executive Creative Director: Sambit Mohanty
Art Director: Rajat Agarwal
Copywriter: Geetanjali Jaiswal
Account Management: Srijib Mallik, Sandeep Handa  
Production: Chrome Films
Director: Hemant Bhandari

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