Case Study
Case Study
How to get perfect red lips
How to apply eyeliner
How to get rid of dark spots naturally
![](https://cdn.myportfolio.com/624bde4f6ffdb2483c4cdaf543efbd45/73c1f2fb-fa18-4a1a-ab1d-d92c0cc67186_rw_1200.jpg?h=624a3c0f6883c256e1ae2660b6b91a96)
While this was not a fundraising campaign people voluntarily donated money when they went on to the Make Love Not Scars website. It collected close to $21K for the world’s first rehabilitation center for acid attack survivors.
![](https://cdn.myportfolio.com/624bde4f6ffdb2483c4cdaf543efbd45/d4c955dd-5549-4673-b3a9-0800f6abd1e3_rw_1200.jpg?h=62deed37723077c9c08a6b2d77e5d125)
Reshma's story is now a book 'Being Reshma'
![](https://cdn.myportfolio.com/624bde4f6ffdb2483c4cdaf543efbd45/169178c0beb5a62728849607_rw_1920.jpg?h=70115bf0f7f41aeeec4a4825ae308e7f)
![](https://cdn.myportfolio.com/624bde4f6ffdb2483c4cdaf543efbd45/833b4688dedc6844930e807d_rw_1200.jpg?h=82a5c50b22870d4ce2a9a3550b972fce)
![](https://cdn.myportfolio.com/624bde4f6ffdb2483c4cdaf543efbd45/64180140a88416a873ac7b8e_rw_1200.jpg?h=8698b89d93d8d12e5c469c444bd4fe51)
![](https://cdn.myportfolio.com/624bde4f6ffdb2483c4cdaf543efbd45/0db541ebeb17ea7fb025aa05_rw_1200.jpg?h=92784a037687d207817240372a2aa06a)
![](https://cdn.myportfolio.com/624bde4f6ffdb2483c4cdaf543efbd45/35c3c835780018f56af9cc35_rw_1200.jpg?h=700dbee74304043625e60cf9893fcffa)
![](https://cdn.myportfolio.com/624bde4f6ffdb2483c4cdaf543efbd45/3bc08ff2-adf2-4746-afda-52da8e5dffe6_rw_1920.jpg?h=584847227f254354fb5160e19f24ea80)
Credits
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Rajiv Rao
Executive Creative Directors: Harshad Rajadhyaksha, Kainaz Karmakar
Associate Creative Directors: Geetanjali Jaiswal, Harshik Suraiya
National Creative Director: Rajiv Rao
Executive Creative Directors: Harshad Rajadhyaksha, Kainaz Karmakar
Associate Creative Directors: Geetanjali Jaiswal, Harshik Suraiya
Copywriter: Geetanjali Jaiswal
Art Director: Harshik Suraiya
Beauty Tips Producer: Gnesh Parikh
Beauty Tips Director: Atul Kattukaran
Christmas Carol Producer: Shouvik Basu
Christmas Carol Director: Harshik Suraiya
Photographers: Vinit Bhatt, Varun Mehta, Prasad Naik
Stylist: Puja Kale Vayanta
Account Management Supervisor: Neha Shah
Senior Account Executive: Rima Wadhwa
Media Partner: The Logical Indian
Beauty Tips Producer: Gnesh Parikh
Beauty Tips Director: Atul Kattukaran
Christmas Carol Producer: Shouvik Basu
Christmas Carol Director: Harshik Suraiya
Photographers: Vinit Bhatt, Varun Mehta, Prasad Naik
Stylist: Puja Kale Vayanta
Account Management Supervisor: Neha Shah
Senior Account Executive: Rima Wadhwa
Media Partner: The Logical Indian