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Christmas Carol

April 21, 2016: Reshma at Josh Talks, a platform for sharing inspiring stories.


September 9, 2016: Reshma became the first acid attack survivor to ever walk the New York Fashion Week. 

'Reshma' is a short film which combines documentary, artistic and fashion storytelling.

While this was not a fundraising campaign people voluntarily donated money when they went on to the Make Love Not Scars website. It collected close to $21K for the world’s first rehabilitation center for acid attack survivors.
March 23, 2017: Make Love Not Scars won The Special Commendation from the Jury for Brand of the Year at the CNBC TV18 India Business Leader Awards (India’s most prestigious business award). At the award ceremony, Reshma made a direct plea to the minister and the who’s who of India’s business leaders to put an end to open sale of acid. 


Reshma's story is now a book 'Being Reshma'   

Credits
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Rajiv Rao
Executive Creative Directors: Harshad Rajadhyaksha, Kainaz Karmakar
Associate Creative Directors: Geetanjali Jaiswal, Harshik Suraiya

Copywriter: Geetanjali Jaiswal
Art Director: Harshik Suraiya
Beauty Tips Producer: Gnesh Parikh
Beauty Tips Director: Atul Kattukaran
Christmas Carol Producer: Shouvik Basu                       
Christmas Carol Director: Harshik Suraiya
Photographers: Vinit Bhatt, Varun Mehta, Prasad Naik
Stylist: Puja Kale Vayanta
Account Management Supervisor: Neha Shah
Senior Account Executive: Rima Wadhwa
Media Partner: The Logical Indian


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